Press Release – John Cowan Am Jam Slopestyle Event

Inaugural John Cowan Am Jam Slopestyle Event a Big Success at Sugarloaf Bike Park

San Diego, California, July 23, 2012:  The first ever John Cowan Am Jam Slopestyle event, designed to give amateur riders contest and course experience, went off without a hitch at the Sugarloaf Bike Park in New Brunswick, Canada on July 14^th, 2012, as part of the Adrenaline Mountain Bike Festival.

“I was out on the forefront developing Slopestyle for the top guys and now I want to focus on giving younger riders the opportunity to ride Slopestyle and grow the sport at the entry level,” said Cowan Bikes CEO John Cowan.

The first event of the series was created to give young riders the environment to hone their skills before hitting the big league features of the pro level courses.  Cowan, who rose to notoriety building the most progressive slopestyle features to date, designed a five hit course made in the bottom of a dirt half pipe.  The features included a hip, step down into a satellite, wall ride, hip step up into a berm roller step down and finish jump, which was also the site of a Sick Trick contest, sponsored by Gravity Logic.

Michel Bourgoin won the $100 Sick Trick prize with his 360 Tail-whip, while Andre Martin’s 270 out of the satelline earned him $60 for the Sick Trick in a Run.  $40 went to Julien Corte for the highest wall ride (11’6). Top prize, which also went to Bourgoin, is pro rider treatment from Cowan Bikes in the form of a custom-made carbon fiber team bike frame.  Devun White and Andre Martin tied for 2nd. Brandon Porter was 4^th.

John Cowan selected this location as the event site because he has been working with Gravity Logic to make Sugarloaf the best bike park on the East Coast.

“It was important for us not to just go somewhere and slap our name on it.  Sugarloaf Bike Park has demonstrated commitment to growth and a strong vision of progression for the future. We look forward to coming back,” said Cowan.  Look for more John Cowan Am Jam Slopestyles coming soon!